In a dazzling display of creativity and sports finesse, Reebok and Panini America have united to unveil a groundbreaking collection that pays homage to the legendary football icon Emmitt Smith. The collaboration, debuting on June 10, 2024, in Boston, introduces a captivating blend of specialized sneakers and sports cards that encapsulate Smith’s celebrated career in the most fashionable manner.
This innovative partnership stems from a shared vision to merge iconic footwear with the allure of collectible trading cards, with a particular focus on the renowned Prizm brand. Building on the resounding success of their initial joint venture, the Emmitt Smith Inspired Collection includes revamped versions of the classic “Preseason ’94” and Smith’s iconic “ES22” sneakers, complemented by a stylish “Preseason” apparel series ranging from $40 to $80.
Emmitt Smith’s affiliation with Reebok dates back to 1993 when he first endorsed the brand’s “Preseason” line of turf shoes. The trailblazing partnership led to the introduction of Smith’s signature ES22 model in 1996, a groundbreaking design tailored to match Smith’s exceptional athletic abilities. In 2009, Smith’s collaboration extended to Panini America, coinciding with the launch of the esteemed “Prizm” sports card collection in 2012, celebrated for its glossy opti-chrome finish and coveted inserts.
The centerpiece of the Emmitt Smith Inspired Collection includes three distinct sneakers inspired by elements from the Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this adaptation boasts a striking purple, white, and black color scheme with Prizm-themed accents and a leather upper.
2. Preseason ’94 “Gold Prizm”: Channeling the premium enhancements of Panini’s Gold Prizm cards, this model exudes luxury with its bold gold appearance, available for $140.
3. ES22 “Color Blast”: Retailing at $200, this patent leather sneaker showcases a vibrant midsole and Prizm detailing, drawing inspiration from Panini’s exclusive “Color Blast” cards.
For enthusiasts looking to elevate their collection, the purchase of the “ES22 Color Blast” sneaker will also include an exclusive Emmitt Smith trading card created by Panini x Reebok. These collectible cards spotlight pivotal moments from Smith’s illustrious career, offering a range of rare card parallels to enhance any card collection.
The global availability of the “Reebok x Panini Prizm Preseason” collection begins on June 14, 2024, with products accessible for purchase on Reebok.com and select retailers worldwide. This highly anticipated release follows the triumphant collaboration between Reebok and Panini America with basketball luminary Allen Iverson in 2022, setting the stage for a new era of sports-inspired collectibles.
The Emmitt Smith Inspired Collection is not only a tribute to an NFL legend but a fusion of sports heritage and contemporary collectibility. With a meticulous attention to detail and a nod to Smith’s iconic career, this collaboration between Reebok and Panini America stands as a testament to the enduring legacy of one of football’s most revered figures.
