What’s New
The multi-year extension of Panini's exclusive trading card collaboration with the WNBA Players’ Association has been announced. Since 2019, Panini has been producing WNBA cards under popular series like Donruss, Prizm, and Select, as well as premium offerings such as Flawless and National Treasures. This new agreement, facilitated by OneTeam Partners, is touted by Panini as the most financially rewarding licensing deal for female athletes, although specific financial terms remain confidential.
Panini will continue as the sole producer of WNBA trading cards and will also provide digital collectibles, including through Panini Instant. The company plans to enhance investments in player marketing, product innovation, autograph deals, and event sponsorships, such as the WNBPA Rookie Premiere.
Interest in the WNBA has surged thanks to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, recently clinched the league championship. Panini has released the 2025 Donruss WNBA set, with Panini Prizm WNBA and the inaugural Panini Impeccable WNBA on the horizon. Additional releases are planned, though specifics are not yet public.
Configuration at a Glance
- Panini continues as the exclusive producer of WNBA trading cards.
- Recent and upcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the first Panini Impeccable WNBA.
- High-end series such as Flawless and National Treasures have featured WNBA content in recent years.
- Digital products remain available through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Recognized for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Highlights high-end Rookie Patch Autographs for top rookies.
- High-end series (Flawless, National Treasures): Typically include low-numbered parallels and premium inserts.
Autographs & Relics
- Enhanced autograph deals for WNBA players as part of the renewed partnership.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have featured premium autograph and memorabilia content.
- Upcoming products are expected to include autographs and memorabilia from both rookies and veteran stars.
Collector Notes
- Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the initial high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini is committed to investing in product innovation, player marketing, and autograph agreements.
- No details on print runs, odds, or specific serial numbering were revealed in the announcement.
- Designs differ by product line, with Prizm noted for parallels and Donruss for Rated Rookies.
- Further WNBA releases are anticipated but have not been announced yet.
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