Donning the party hat, Fanatics, the sports merchandise titan, and Topps, the renowned trading card company, are dialing up their plans. Fanatics is broadening its horizon by adding new destinations and formats to its roster of U.S events. At the same time, Topps is reinventing its approach with a series of engaging promotions for collectors.
Fanatics’ upcoming fan fiesta, or more formally known as ‘FanaticsFest’, is grabbing eyeballs. This flagship event, scheduled at New York’s Javits Center from August 16-18, aspires to serve up an unforgettable cocktail blending fandom, culture, and collecting. The heady mix guarantees an exhilarating atmosphere for fans. But this is just a slice of the total pie Fanatics has cooked for its fans.
The company turns its gaze towards the Sunshine State, scheduling additional events in Orlando, Florida, from November 1-3. The spotlight will be more on collectibles. Pandering to an audience seeking more intimate get-togethers, Fanatics is also assembling at the illustrious PNC Park in Pittsburgh on September 28-29. This gathering will likely provide the golden chance to nab autographs from local athletes.
Part of a broader game plan, these events will pioneer formats such as large-scale gatherings, regional shows, and venue-specific events at stadiums. Additionally, Fanatics is rallying support from sports leagues to collaborate on major events like drafts. More details about these tantalizing events are to be revealed soon.
Shifting gears towards Topps, it’s raining promotions. To woo collectors, Topps has assured a downpour of engaging activities. The Trading Card Day, offering free exclusive packs at hobby shops, makes a strong comeback on August 3. The charm of the MVP Buyback program makes a return this fall, allowing collectors to exchange MVP cards for store credit.
If you thought that was all, Topps is out to prove you wrong. The massive success of the Hobby Rip Night that led to record sales for 18% of the participating stores last year has paved the way for its sequel on September 14. Also, get your calendars out and circle December 14 for Topps’ brand-new initiative – Hobby Break Night. This online event is bound to pack a punch with live case, box, and pack openings, guest appearances and giveaways are promised.
The recent initiatives are designed to enhance Fanatics’ event offerings across the U.S., introducing more fan fests and collector-focused gatherings. Simultaneously, Topps is upping its game by renewing and introducing fresh promotions tailored to keep collectors keyed up. Merging fandom with collecting, these plans aim at creating diverse and memorable experiences for sports aficionados and collectors.
The battle lines in the industry are being drawn even bolder. So, sports enthusiasts and collectors, brace yourself for the excitement and adrenaline rush as Fanatics and Topps gear up to take you on a stunningly wild ride.
