Fanatics Live, in partnership with Fanatics Collectibles, has unveiled a new initiative called ‘The Ten’. This program aims to highlight and reward collectors who discover the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted,” ‘The Ten’ showcases a dynamic selection of 10 cards across all sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be rewarded with $10,000 in Fanatics Live credit.
‘The Ten’ will feature a monthly rotation of cards. These cards are selected for their popularity and rarity, making them highly sought after in the collecting community. Examples of cards that will be included in the rotation are the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ includes a mix of legendary athletes and rising stars. Icons like Tom Brady and Steph Curry will be featured alongside up-and-coming players such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. The selection of cards will encompass various brands, including Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s goal to enhance the collecting experience and give back to collectors and the hobby. ‘The Ten’ aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections. This level of involvement creates a sense of ownership and excitement within the community.
In addition to rewarding collectors, ‘The Ten’ serves as a platform to promote new products and generate interest in existing releases with chase cards. Dealers and collectors can showcase these cards, generating buzz and discussion within the community. The program aims to create a space where collectors can come together, share their finds, and celebrate major discoveries.
Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’. These events will celebrate significant finds and announce the upcoming cards, creating anticipation and engagement within the collector community. To add to the narrative, a dedicated webpage will track the cards and their finders, providing a storytelling aspect to the program.
‘The Ten’ is more than just a reward-based program; it will also focus on the stories behind the collectors and their finds. By highlighting the collectors’ journeys and experiences, ‘The Ten’ adds a unique storytelling aspect to the collecting world. Fanatics Live aims to foster a sense of community and elevate the collecting experience through this program.
Since its debut, Fanatics Live has experienced steady growth, with an average watch time of 56 minutes. This growth underscores its emergence as a community-focused platform that brings together collectors from all walks of life. James Kollar expressed his excitement for the potential impact of ‘The Ten’ not only on the Fanatics brand but also on the collector community as a whole.
In conclusion, Fanatics Live’s ‘The Ten’ program is set to revolutionize the collecting experience by rewarding collectors for finding top sports cards. With its monthly rotation, community involvement, and focus on storytelling, ‘The Ten’ aims to enhance the thrill of card collecting and bring collectors together in a vibrant and engaging community.
